GDK x Khaby Lame
Luhv at First Bite.
As some of the go-to mischief-makers in the world of out-of-the-box advertising, we’re here to spill the beans on GDK’s latest creation: the Dorito’s Loaded Kebag. This isn’t just any kebab—it’s the rebellious lovechild of GDK’s renowned doner expertise and the bold crunch of Doritos, all wrapped in one deliciously audacious package. And guess who’s joining the party? The king of TikTok himself, Khaby Lame, bringing his signature “why complicate it?” charm.
(Spoiler: It’s as brilliant as it sounds.)
The Approach
🤷🏿♂️
Khaby Lame
The Solution
We didn’t just wake up one day and magically whip up brilliance—okay, maybe after a few too many cups of coffee. Our creative journey took us from a wild brainstorm to crafting mouth-watering, shareable social-mercials. We roamed GDK restaurants in search of the perfect urban vibe, assembling a vibrant set with Khaby Lame at the helm. After countless tweaks and rehearsals, every scene hit that perfect balance of flavor and fun. And of course, our culinary geniuses ensured that each kebag was as irresistible on screen as it is in real life—all perfectly accented by a punchy soundtrack that gives even a kebab its own groove.
Project Services
Creative Direction
Production
Post-Production
Casting
Business + Marketing Strategy
Graphic Design
