SW6 One
There Is Only One
SW6 One a boutique media complex, housing creatives throughout Europe and Africa. Imagine a home for fresh new talent and experienced award-winning creatives alike.
They came to us for a rebrand with two goals. The first was the cement themselves in the market for creative studios. The second was to create a more approachable brand that differs itself from the elitist only narratives.
The Direction
We spoke the customers, staff and stakeholders to find out what people really want from SW6 One. We looked at the competitive studio business in London, England and similar metropolitan cities.
A hybrid complex, sophisticated but uncomplicated.
Midnight
#161616
RGB 22.22.22
Cmyk 73.67.65.80
Pantone Black 6 C
Royal Blue
#0A00FF
RGB 10.0.255
Cmyk 88.77.0.0
Pantone Blue 072 c
Pure White
#FFFFFF
RGB 255.255.255
Cmyk 0.0.2.0
Pantone White
Light Grey
#F4F4F4
RGB 244.244.244
Cmyk 0.0.196.100
PANTONE P 179-1 C
Ray Michael, Founder, SW6 One
The Approach
A visual design language that speaks to the customer. An out of home solution in targeted music hubs, and a capsule clothing collection allowing customer’s to market the brand themselves.
Project Services
Name Generation
Creative Direction
Photo Art Direction
Merchandise Design
Business + Marketing Strategy
Website Design & Build
Graphic Design
Film
Tone of Voice
