Tandoor Chop House

Authentic tandoor meets an old British chop house. Obviously.

What happens when you take unparalleled expertise in North Indian cuisine, Michelin star vision, 460 degree heat, 5000 years of Tandoor heritage, taken from the Harappan civilisations in the Indus valley of Ancient India and served in a traditional British Chop House in Covent Garden lovingly to your plate.

Tandoor Chop House is what happens.

Each dish a history lesson of flavour. Each bite an exploration. Picture spice adorned meats, bold, rich tapestry’s of flavours, buttery naans that you’ll begrudgingly share and cocktails that you definitely won’t.

Now you know that we Luhv them. Let’s talk about how we helped them.

Deep Navy

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Pantone 5265 C

Wheat

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CMYK 0.57.89.55
Pantone 7401 C

Milky Coffee

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Cmyk 0.3.7.7
Pantone 7604 C

Saddle Brown

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Cmyk 0.30.63.27
Pantone 7407 C

The Problem

Tandoor Chop House had all the right ingredients—bold flavors, a killer location in Covent Garden, and a menu that made foodies weak at the knees—but something was missing: footfall. Despite its cult following among spice lovers and grill enthusiasts, it needed to attract more walk-ins, more curious diners, and more spontaneous “let’s eat here” moments. With fierce competition in London’s dining scene and ever-changing consumer habits, the challenge was clear: how do we turn this hidden gem into a must-visit hotspot, where the scent of sizzling tandoor meats lures people in before they even check the menu?
Working with studioluhv was a fantastic experience. Their creativity, attention to detail, and ability to bring our vision to life exceeded our expectations. Our website looks stunning and functions flawlessly.

João Santos, General Manager, Tandoor Chop House

The Direction

We took the sizzling flavors and transformed them into a brand experience as bold as the food itself. We injected fresh energy into the restaurant with a refreshed visual identity and website—a seamless, spice-infused digital experience that echoed across social and media touchpoints, ensuring Tandoor Chop House wasn’t just seen but truly felt.

The Approach

But we didn’t stop at pixels and posts. We brought the brand into diners’ hands with covetable merchandise, including an engraved cleaver and branded chopping board, turning kitchen essentials into statement pieces. And because every great meal deserves a little theatre, we designed a bespoke Carrom Shuffle Board—a post-dinner game of skill and luck, where select guests get the chance to win a dessert or even have their meal on the house. It’s an experience that sparks curiosity, fuels friendly competition, and creates an electric atmosphere as tables gather to watch the action unfold.

This wasn’t just a rebrand—it was a reawakening, ensuring Tandoor Chop House didn’t just serve food but delivered a moment worth talking about.

Project Services

Creative Direction
Merchandise Design
Business + Marketing Strategy
Website Design & Build
Graphic Design

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studioluhv is the answer to the question. What would a creative agency look like that lived in the service of its customers? It would be bespoke, tireless, innovative and in luhv with a singular purpose, to change the lives of our clients through work we all luhv. 


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